Annua

Ongoing content management for Annua, transforming the brand’s existing visual archive into fresh photography and video assets for organic social media and paid campaigns. Working with previously captured material, including guest-generated content, past productions and the brand’s own imagery, FRAMAE selects, edits and reinterprets existing assets to create new pieces of content aligned with Annua’s visual identity. The approach allows the brand to extend the life and value of its existing content library, maintaining a consistent flow of relevant visual communication without the need for continuous new productions. Through editing, re-clipping and creative direction, existing material is given a new purpose across social media, digital communication and paid advertising.

Year

2026

Scope

Creative Direction, Photography & Motion, Production